Himachal Newsline
Tuesday, September 26, 2023
No Result
View All Result
  • Home
  • Himachal Pradesh News
  • India
    • National
    • State News
  • World
  • Business
  • Education
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Fashion & Beauty
    • Travel
    • Food
    • Photography
  • Tech
    • App News
  • Auto
  • Others
    • Sports
    • Agriculture
    • Science
    • Astrology
    • Finance/Money
    • Press Release
    • Social Work
    • Religion
Himachal Newsline
No Result
View All Result
Unique venture of Indian entrepreneurs for rejuvenating ethnic crafts eco system earns global accolades

Unique venture of Indian entrepreneurs for rejuvenating ethnic crafts eco system earns global accolades

Himachal Newsline Desk by Himachal Newsline Desk
October 27, 2022
in Lifestyle
0 0
0
Share on FacebookShare on Twitter

New Delhi: Graamyam is an artistic and entrepreneurial endeavor by an IT professional Biju George and his spouse Rakkee Thimothy, an eminent labour economist. They discovered the traditional art, craft and rich traditions of Kerala in this arena and brought global awareness to it. Graamyam is expanding to other regions of South India and also promoting the ethnic cause and craft internationally by negotiating agreements with world renowned lifestyle chains in the USA.

The significance of Graamyam is integrating neo modern designs with traditional handicrafts. The designs done with a modern global consumer in mind and taking lot of inspiration from nature, are then converted to craft by traditional artisans without affecting their traditional crafting rhythm. This way, they retain their traditional knowledge and their livelihoods and also incorporate modernity. Finding a market and helping the communities to earn livelihood for sustaining their traditional knowledge is the USP of this organisation.

RelatedPosts

Toshita Gabhane wins Miss Fabb Nagpur, Sayali Ashtankar wins Mrs Fabb Nagpur and Rahul Hathibed wins Mr Fabb Nagpur 2023

Toshita Gabhane wins Miss Fabb Nagpur, Sayali Ashtankar wins Mrs Fabb Nagpur and Rahul Hathibed wins Mr Fabb Nagpur 2023

September 14, 2023
KareXpert achieves Ayushman Bharat Digital Mission Certification, paving the way for the digital healthcare revolution

KareXpert achieves Ayushman Bharat Digital Mission Certification, paving the way for the digital healthcare revolution

September 13, 2023

The journey of Graamyam is of empowerment and upliftment of marginalized communities to continue their sustainable and eco-friendly crafts. Their handcrafted product portfolio covers a vast range, from cotton dupattas and sarees, tableware, kitchenware, and home decor. The natural fiber home decor and other items made from kora grass, bamboo, and coir, preserve the authentic artistry of the communities. Graamyam, true to its name, is of the village, respectfully keeping the spirit and integrity of traditional craftsmanship through eco-friendly and sustainable products.

Graamyam work with seven craft communities in Kerala, God’s own country. Graamyam is now diversifying into more craft categories by working with more craft communities. Rakkee, driven by her immense experience and insight as a labour economist, want to enhance the standard of living of women craft persons in the region. She was moved by the sad plight prevailing in the working conditions of the communities and decided that they want to inspire transformation.

Interventions by Graamyam has helped revive dying crafts like the Kannadipaya made by tribal communities. They provide them with needed resources, working capital and training facilities to upskill and update those working in this arena. This famed initiative has become a boon for the ethnic communities by helping them set up shops and guiding them into modern market practices.

Graamyam through its e-commerce platform, makes its unique handcrafted products available globally. Following a strict quality assurance process ensures products are made without using harmful chemicals. Since all products are handmade, there is uniqueness in each product.

Their handicraft product portfolio covers a vast range, from handloom cotton dupattas, sarees, and table mats. The natural fiber home decor, baskets, and other items made from kora grass, bamboo, and coir, preserve the authentic artistry of the communities. Interventions by Graamyam has helped revive dying crafts like the Kannadipaya made by tribal communities. They provide them with needed resources, working capital and training facilities to upskill and update those working in this arena. This passionate initiative has become a boon for the ethnic communities by helping them set up shops and guiding them into modern market practices.

Rakkee and Biju tells about their journey – “We were on a journey through the villages of the state of Kerala, India to discover the soul of the land and enjoy the natural beauty. It soon become a discovery of treasures that could transform the lives of indigenous communities. The journey which began by curiosity became a commitment to help our culture and communities to thrive and flourish in the modern age.”

Graamyam, true to its name, is of the village, respectfully keeping the spirit and integrity of traditional craftsmanship through eco-conscious and sustainable products.

Tags: artistic and entrepreneurial endeavoreco-friendly craftseminent labour economistGraamyamIT professional Biju GeorgeKannadipayaRakkee Thimothytraditional handicrafts
Previous Post

5 awesome ways to add more joy to your Diwali weekend

Next Post

Acumant extends new employee benefits as it expands to two new locations

Himachal Newsline Desk

Himachal Newsline Desk

Related Posts

Toshita Gabhane wins Miss Fabb Nagpur, Sayali Ashtankar wins Mrs Fabb Nagpur and Rahul Hathibed wins Mr Fabb Nagpur 2023
Lifestyle

Toshita Gabhane wins Miss Fabb Nagpur, Sayali Ashtankar wins Mrs Fabb Nagpur and Rahul Hathibed wins Mr Fabb Nagpur 2023

September 14, 2023
KareXpert achieves Ayushman Bharat Digital Mission Certification, paving the way for the digital healthcare revolution
Health & Fitness

KareXpert achieves Ayushman Bharat Digital Mission Certification, paving the way for the digital healthcare revolution

September 13, 2023
World Renowned Best Tarot Card reader Monica Divine Angels Healing Studio
Lifestyle

World Renowned Best Tarot Card reader Monica Divine Angels Healing Studio

September 9, 2023
“Empowering Women Through Innovative Healthcare: Dr. Monika Agarwal, Leading Cosmetic Gynaecologist and Laparoscopic Surgeon in Ghaziabad”
Health & Fitness

“Empowering Women Through Innovative Healthcare: Dr. Monika Agarwal, Leading Cosmetic Gynaecologist and Laparoscopic Surgeon in Ghaziabad”

September 4, 2023
International Performing Arts Festival (IPAF) enthralls audience in Monsoon Festival
Lifestyle

International Performing Arts Festival (IPAF) enthralls audience in Monsoon Festival

September 2, 2023
“Inspiring Raksha Bandhan Celebration: Cancer Survivor Kids and Handicapped Girls Tie Rakhi to Honorable Governor Ramesh Bais ji, Organized by Kamala Ankibai Ghamandiram Gowani Trust”
Lifestyle

“Inspiring Raksha Bandhan Celebration: Cancer Survivor Kids and Handicapped Girls Tie Rakhi to Honorable Governor Ramesh Bais ji, Organized by Kamala Ankibai Ghamandiram Gowani Trust”

September 1, 2023
Next Post
Acumant extends new employee benefits as it expands to two new locations

Acumant extends new employee benefits as it expands to two new locations

ProU Education expands to India to transform 1 million careers

ProU Education expands to India to transform 1 million careers

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • M Plus Beats Unveils ‘Koi Apna Nahi Hota’ – The Heartbreak Anthem of the Season September 23, 2023
  • World Leaders Summit 2023 held in House of Lords at London followed by the Bharat Samman Award September 22, 2023
  • The Indian Alert presents 50 Entrepreneurs of the Year 2023 – A Day of the Visionary Entrepreneurs September 21, 2023
  • Unwrapping Dreams: The Journey of Fusion Gifts and its Founder Piyush Goyal September 19, 2023
  • Happy Cow Dairy Introduces Moowing Mozzarella Cheese: Elevating Home Pizza Nights to Restaurant Perfection September 18, 2023

Categories

  • Agriculture (11)
  • App News (13)
  • Astrology (4)
  • Auto (16)
  • Business (495)
  • Education (116)
  • Entertainment (167)
  • Fashion & Beauty (34)
  • Finance/Money (26)
  • Food (18)
  • Himachal Pradesh News (2)
  • India (2)
  • Lifestyle (469)
    • Health & Fitness (179)
    • Photography (5)
    • Travel (26)
  • National (121)
  • Politics (3)
  • Press Release (18)
  • Religion (9)
  • Science (94)
  • Social Work (39)
  • Sports (45)
  • State News (71)
  • Tech (64)
  • World (14)

Categories

  • Agriculture
  • App News
  • Astrology
  • Auto
  • Business
  • Education
  • Entertainment
  • Fashion & Beauty
  • Finance/Money
  • Food
  • Health & Fitness
  • Himachal Pradesh News
  • India
  • Lifestyle
  • National
  • Photography
  • Politics
  • Press Release
  • Religion
  • Science
  • Social Work
  • Sports
  • State News
  • Tech
  • Travel
  • World

Recent News

  • M Plus Beats Unveils ‘Koi Apna Nahi Hota’ – The Heartbreak Anthem of the Season
  • World Leaders Summit 2023 held in House of Lords at London followed by the Bharat Samman Award
  • The Indian Alert presents 50 Entrepreneurs of the Year 2023 – A Day of the Visionary Entrepreneurs
  • Unwrapping Dreams: The Journey of Fusion Gifts and its Founder Piyush Goyal
  • Happy Cow Dairy Introduces Moowing Mozzarella Cheese: Elevating Home Pizza Nights to Restaurant Perfection
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Follow on Google News

© 2022 Himachal Newsline

No Result
View All Result
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Home
  • Privacy Policy

© 2022 Himachal Newsline

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In