New Delhi, [India], August 13, 2025: BrandLoom is delighted to announce its double victory at the ADTECH Today Awards 2025, held at Yashobhoomi, IICC Dwarka, New Delhi.
The agency was awarded in two major categories for its standout work on Ashley Stewart’s plus size clothing range, including its bridal category debut.
- Best Paid Search Ad Campaign
- Best Digital Campaign
BrandLoom helped launch Ashley Stewart “I Said Yes” Bridal Campaign—This integrated campaign not only marked the brand’s foray into bridalwear but also delivered record-breaking performance metrics, establishing Ashley Stewart as a bold new name in plus-size bridal fashion.
In the United States, Ashley Stewart is a celebrated plus-size fashion brand that has empowered women for decades. In 2024, the brand expanded into a new territory: bridalwear. With no prior presence in the category, Ashley Stewart needed a campaign that would build an emotional connection, generate massive visibility, and drive conversions right from launch.
That’s where BrandLoom stepped in.
Ashley Stewart had three key hurdles to overcome:
- Zero association with bridalwear
- A highly competitive category with established players
- The pressure of a high-stakes, high-impact launch
The Winning Campaign: “I Said Yes”
BrandLoom didn’t just launch a product line; it built a movement. The “I Said Yes” campaign combined emotion-led storytelling, strategic SEO, influencer alignment, and precise paid media execution to ensure Ashley Stewart’s bridal debut felt personal, powerful, and purposeful.
Key initiatives included:
- Emotional brand storytelling built around body confidence, joy, and love
- Bridal category design & SEO with long-tail content strategy
- Influencer marketing across TikTok, Instagram, and YouTube
- High-ROAS Meta ad campaigns with smart targeting
- GMB optimization for bridal-related store visibility
- Guest posting on trusted lifestyle and wedding platforms
The numbers spoke loud and clear:
- 18.69 ROAS – A record-breaking return on ad spend
- $2.88 CPC – Efficient acquisition in a high-CAC category
- 226K+ unique visitors to the bridal category and product pages
- Consistent sales both online and in-store
- Improved organic visibility through blogs, GMB, and local SEO
“We weren’t just running a campaign—we were shaping a narrative that resonated with women preparing for one of the most important days of their lives,” said Avinash Chandra, Founder & CEO of BrandLoom.
“Winning these awards validates our trust-first, performance-led approach. We’re proud to have helped Ashley Stewart enter a new space with heart, strategy, and scale.”
Lee Washington, Director of Analytics and CRM at Ashley Stewart, shared his appreciation:
“We’re happy to have chosen BrandLoom as our online marketing partner. The team is excellent and works very transparently, so even if there is any challenge, we can sort it out by having open dialogues. Their experts have in-depth knowledge and have been very helpful. If you’re looking for a good digital marketing partner, I highly recommend BrandLoom.”
“Winning not one, but two prestigious awards with BrandLoom by our side has been incredibly rewarding. The ‘I Said Yes’ campaign was close to our hearts, and BrandLoom brought it to life with unmatched strategic clarity, creativity, and care. Their team truly understood our vision and executed it flawlessly across every channel. We couldn’t have asked for a better partner for our bridal debut.”
About BrandLoom
BrandLoom is India’s only ROI-focused digital marketing company that partners with ambitious brands across fashion, wellness, beauty, and lifestyle sectors. With deep expertise in brand strategy, SEO, content, performance marketing, and UX design, BrandLoom delivers scalable growth by aligning every touchpoint with a brand’s core promise.
From market challengers to legacy brands, BrandLoom builds marketing systems that compound trust and drive long-term impact.
Learn more at: www.brandloom.com
